At Upliro, we treat your personal information with the same precision and respect we apply to every client strategy. This document outlines exactly how we collect, use, and protect your data.
In an era of opaque data practices, we choose clarity. Our privacy philosophy is built on a simple, strategic foundation: trust is the most valuable currency in a marketing partnership. We designed our processes not to hide complexity, but to make our handling of your information intelligible and actionable.
“Data should illuminate the path to a better customer experience, not obscure it with compliance legalese.”
— Upliro Leadership Team
We process personal data across three key touchpoints. Each is governed by a specific purpose, defined retention period, and robust security measures.
Contact forms, newsletter sign-ups, and audit requests. Data is used solely to respond to your inquiry and is purged after a standard 24-month period if no ongoing relationship exists.
For active clients, we retain project briefs, communication records, and strategic documents for the duration of the engagement plus 7 years for tax and audit purposes, consistent with French legal standards.
Anonymous site analytics (page views, session duration) are processed via a privacy-first, GDPR-compliant platform. No personal identifiers are tracked, and data is stored within the EU.
Pitfall: Data sprawl. We mitigate this by maintaining a single, consolidated record for each client contact.
To exercise these rights, simply email your request to [email protected]. We respond within 30 days.
Many marketing tactics rely on broad, instantaneous data collection. We consciously choose a slower, more deliberate path.
Persistent identifiers, cross-site tracking, unlimited data hoarding for future (unknown) use cases.
Goal-based collection, on-site analytics only, defined retention periods, explicit user control.
Our Recommendation: The trust gained from clear privacy practices creates more valuable, long-term customer relationships than the marginal gains from opaque tracking.
Our Data Protection Lead is here to help. For any privacy-related inquiries, please reach out directly.
Upliro Agency
18 Rue de Turbigo, 75002 Paris, France
Mon-Fri: 9:00-18:00 CET